So many times people ask me how to get started with cruelty free makeup. I will admit, in the beginning, I thought it was easy. But once you start really delving into cruelty free makeup, there are so many things that come into play. My #1 source is Logical Harmony, Tashina and Justin put so much work into getting brands approved for their site. Way too often a brand will state they are cruelty free, have the cruelty free logo, but either they are owned by a testing parent company OR they will have 3rd parties test ingredients. The biggest issue has been that some brands really are cruelty free, don't test at all, aren't owned by a parent company, BUT, they sell in China, where testing is mandatory.
A lot of people get intimidated and give up. They think it's way harder than it really ends up being. So many times people don't realize that a brand is cruelty free, even at the drugstore. I wanted to make a post to feature brands, and products, that I love and recommend. Most of the brands are drugstore, which makes your life easier. I do also want to notate that you can always get items on sale. Rite Aid always has Physicians Formula and Wet N Wild with crazy discounts. Patience is real key here, and a little research. But always feel free to message me, or look at Logical Harmony's site. When I started, I had that page open all the time.
Without further ado, let's discuss my Beginners Cruelty Free Kit.
Let's start with eyes! I'm a huge fan of ELF and Wet N Wild, and seem to use their products more and more each year. I have actually been a user of ELF for 10 years now. Crazy, but true. Because I've been such a dedicated consumer, I know what works and what doesn't. At least for my skin type. Two of my favorite brushes, I have had since I started buying ELF. I love the crease brush, for putting highlighter under my brow bone and my inner corner and I love the eyeshadow brush to smudge eyeshadow on my bottom lash line. The Wet N Wild brush is great for applying shadow and really blending it in.
Before using the brushes, absolutely prime your lids with the Wet N Wild eyeshadow primer, AKA the best primer I've ever used and you will to. You're welcome. Once you've done that, use a great matte or mostly matte palette to start building your eye look. I have heard great things about this Wet N Wild palette, and I do love so many of their palettes, so this one is perfect for beginners. Physicians Formula has a set of 3 eyeliners, in a cute pouch. Their's a liquid eye liner, a konjac one and just your regular waterline eyeliner. Use some HD concealer from ELF for concealing under eye dark circles and any blemishes, and set it with the W3LL People setting powder. Clean up and fill your brows with the Wet N Wild brow mascara, and apply a good layer of their lash mascara on your eyelashes.
Let's talk about face! Now, this category has one non drugstore item, but it's truly because it's so amazing. With that said,k let's get to it! I'm a huge fan and lover of most of the Physicians Formula face products, but in particular, the Argan Oil BB Cream is a game changer. I have gotten a bunch of people into this product, and for good reasoning. It works amazing, smells phenomenal, and lasts all day. Also, it gives you such a gorgeous glow. Just spread it on your face with your hands, it's that simple. Once that's done, use the Cover FX setting powder, they have illuminating and matte, so whichever you prefer place it all over your face to set. They have a smaller size, which is perfect to try out, to see if it's an item you'd like.
I love the WNW blushes, super pigmented, and exceptional colors, plus, they are a serious bargain! You can really choose any from them, Physicians Formula or even ELF! I LOVE the WNW blush brush to apply blush. Since I've gotten this brush, I haven't used any other to apply blush. It's also really good to use with setting powder. I LOVE the pinktastic blush from ELF as a highlighter, but in general, ELF has great highlighters and eyeshadows that work super well to give you that glow from within. Finish your face off with the WNW setting spray, which is AMAZING!!!! Doesn't feel tacky, sets your makeup and sprays really well.
Let's finish this off with some lip love! One thing I forgot to showcase in the photo, is a good lip scrub! I really like just making one, coconut oil and brown sugar, but if you want to buy one, brands like LUSH, Moon Baby, and Kiko Milan, have some to use. Once you're done exfoliating and preparing your lips, you should absolutely use a good chapstick or moisturizing gloss. Physicians Formula has these argan oil lipglosses that give you some serious much needed love on your lips. They smell amazing and have 2 different tinted ones. They are a bit sticky, but just the perfect amount, and don't leave your lips feeling stripped. You can easily remove them after some time wearing them, to prepare your lips for some color.
I LOVE Wet N Wild lipsticks so so so much! They are $2 each and wear better than some high end brands I've tried. They are matte, so that's why you need to prepare your lips for them, but they aren't drying nor do they skip while applying. Before applying, use one of their new gel lip liners, to line your lips in preparation for the color you'll be using. These are super silky and don't tug. Then apply your favorite color. I really love the plums and berries from this line, and find them to wear extremely well. They don't tug at the lips and feel really good and not dry. They don't dry down, so you'll have to reapply, but it's no biggie and totally worth it in my opinion!
So there you have it, my recommendation for your cruelty free kit. You can find all of these products easily, don't have to order online, unless you prefer to. If you do, use Ebates, so you can get cash back. Click my photo on the side bar, and get some cashback automatically for signing up.
With all that said, what are some cruelty free items you recommend for beginners?
Have you tried these products? If so, thoughts?